Behind the methodology.
Sāntis Group, founded in 2023, is built on twenty years of developing leaders and of behavioral and operational work applied to high-stakes contexts.
Simone Harvey.
Simone has spent twenty years developing leaders, and coaches executives, founders, and senior leaders through the work that doesn't have a clear playbook. She is PCC-credentialed (ICF, Georgetown) and founded Sāntis Group in 2023 to make that work systematic.
She built the Behavioral Analysis Team at Airbnb from scratch: a group of clinicians embedded in Customer Operations whose CARS model became the industry's first implementation of trauma-informed customer service. Earlier in her Airbnb tenure, she ran global program management, governance, and strategic operations across Customer Operations, including governance for the org's MBR and WBR forums at the Director and VP level. She co-founded the Customer Operations Governance Team and served as strategic advisor to senior leaders across the Customer organization.
Concurrently with the Behavioral Analysis Team work, she co-led Black@ at Airbnb for four years and built the Black@ Emerging Leaders Sponsorship Program, which produced a promotion rate of up to 60 percent across five 18-month cohorts and became the playbook Airbnb used to model its other sponsorship programs. She is a two-time recipient of Airbnb's Critical Talent Award, sponsored by the CEO and executive leadership. Before Airbnb, she led strategy and innovation work at Wells Fargo.
The throughline across all of it is the same: take work that looks soft and make it measurable.
What we mean by technical.
Most leadership development teaches the language of relational skill. Sāntis builds the diagnostic and practice loop that turns language into observable behavior.
Every coaching engagement starts with a behavioral baseline. With an accurate read on why you do what you do, the work becomes protocol: you leave with experiments and frameworks to run, and we measure their impact, then calibrate again.
Sāntis applies clinical, behavioral, and instructional design rigor to the parts of leadership that have historically been treated as personality traits.
Background.
Education and Credentials
- PCC, International Coaching Federation
- Georgetown University Leadership Coaching Program
- MBA, San Francisco State University
- BS Nutritional Science, UC Berkeley
- McKinsey Management Accelerator (Black Leadership Academy)
Recognition
- Critical Talent Award, Airbnb (2020 and 2021), sponsored by CEO and executive leadership
- Named co-inventor on 7 granted US patents (Wells Fargo)